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Content marketing

6 articles, each with the source for every number in it.

Content differentiation after AI, Fixora Journal banner
Aug 08, 20265 min read

Everyone Can Publish Now. Almost Nobody Can Prove Anything

When competent writing costs nothing, competent writing stops being a differentiator. What survives is the material a model cannot generate because it was never on the internet in the first place.

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Marketing claims that survive scrutiny, Fixora Journal banner
Jul 31, 20264 min read

Say the Number or Say Nothing: Claims That Survive a Sceptic

"Industry leading" and "results driven" are read as noise, because anyone can write them. Specific, checkable claims persuade for the same reason: nobody can write them without doing the work.

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Case studies that convert, Fixora Journal banner
Jul 29, 20263 min read

Why Your Case Studies Do Not Work (And What to Put in Them)

Most case studies are written to flatter the supplier. Buyers read them looking for themselves, for the part that went wrong, and for a number they can defend to a colleague.

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Content decay and refreshing posts, Fixora Journal banner
Jul 28, 20264 min read

Content Decay: Why Your Best Post Is Quietly Dying

Published content does not hold its position. Traffic erodes as competitors publish, results refresh, and facts age. Updating old posts usually beats writing new ones.

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SaaS content marketing that converts, Fixora Journal banner
Jul 27, 20264 min read

SaaS Content Marketing That Produces Trials, Not Traffic

Most SaaS blogs rank for words their buyers never type. The posts that produce signups sit at the bottom of the funnel and are usually the ones nobody wants to write.

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Does blogging still work in 2026, Fixora Journal banner
Jul 18, 20263 min read

Does Blogging Still Work in 2026? The Honest Answer

Content marketing costs about 62% less than outbound and produces roughly 3 times the leads. It also fails for most businesses, and the reason is always the same.

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