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Digital marketing

9 articles, each with the source for every number in it.

Chauffeur and executive travel marketing, Fixora Journal banner
Aug 08, 20264 min read

Chauffeur Marketing for Buyers Who Never Compare Prices

Executive travel has two completely separate markets sharing one fleet: the corporate account worth thousands a year, and the one off airport run worth ninety pounds. Most operators market to the wrong one.

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Marketing a professional services firm, Fixora Journal banner
Aug 08, 20265 min read

Professional Services Marketing Without Promising Results

Law, accounting, and consulting firms sell judgement. You cannot photograph it, demo it, or promise an outcome, and in several markets you are not allowed to. That changes what marketing is for.

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Real estate agent marketing, Fixora Journal banner
Aug 08, 20264 min read

Real Estate Marketing When the Portals Own the Listings

Buyers start on Rightmove or Zillow, not on your website. That means your marketing cannot be about the properties, because the properties are already somewhere better funded than you.

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Recruitment agency marketing, Fixora Journal banner
Aug 08, 20264 min read

Recruitment Agency Marketing: Two Audiences, One Brand

A recruiter sells to clients and to candidates, and the two audiences read the same website. Most agency sites are built for one of them and quietly repel the other.

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What marketing really costs in 2026, Fixora Journal banner
Jun 30, 20264 min read

How Much Does Digital Marketing Cost in 2026? Honest Numbers

Agencies hate publishing prices. Here is an honest breakdown of what digital marketing costs in 2026, what drives the price, and how to budget without guessing.

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10 questions before hiring an agency, Fixora Journal banner
Jun 01, 20263 min read

10 Questions to Ask Before Hiring a Marketing Agency in 2026

Most agency disasters are visible in the first call, if you ask the right questions. The ten that expose weak agencies fast, and the answers you should hear.

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Your marketing budget by the numbers, Fixora Journal banner
May 08, 20263 min read

What Percent of Revenue Should Go to Marketing in 2026?

Benchmark surveys put marketing at roughly 7 to 10% of revenue, with growth stage businesses spending more. How to set your number without guessing or copying.

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Your first 100 customers, Fixora Journal banner
Apr 08, 20263 min read

How to Get Your First 100 Customers Without a Marketing Budget

The first 100 customers come from conversations, not campaigns. A stage by stage playbook from zero to repeatable, with the channels that fit each step.

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Next AI dashboard used in a small business digital marketing playbook, showing leads and outbound campaign metrics
Nov 11, 20254 min read

The Digital Marketing Playbook for Small Business Growth in 2026

A budget aware digital marketing plan for small business owners in 2026: which channels actually pay back, the order to invest in them, and the metrics that matter.

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