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Lead generation

7 articles, each with the source for every number in it.

The MQL is the wrong unit of progress, Fixora Journal banner
Aug 05, 20264 min read

The MQL Is the Wrong Unit of Progress

Gartner found 67% of B2B buyers now prefer a rep-free purchase. Forrester calls MQL-driven go-to-market structurally obsolete. Most small firms still count a form fill as the win.

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The B2B buying committee, Fixora Journal banner
Jul 30, 20264 min read

You Are Selling to 6 People and Meeting Almost None of Them

Gartner puts a typical B2B purchase at 6 to 10 stakeholders, who spend just 17% of their buying time with all suppliers combined. Your website meets the committee. You do not.

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B2B lead generation ranked by data, Fixora Journal banner
Jul 17, 20263 min read

B2B Lead Generation in 2026: Every Channel Ranked by the Data

Referrals convert 4 times better, AI search visitors convert at 7.1%, cold email averages 3.4% replies. Every major B2B channel ranked by real numbers.

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What a good conversion rate is, Fixora Journal banner
Jul 13, 20263 min read

Landing Page Conversion Benchmarks 2026: What Good Looks Like

The median landing page converts 6.6% of visitors, based on 464 million analyzed sessions. Top pages clear 10%. Here is where you stand and how to climb.

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Why websites fail to generate leads, Fixora Journal banner
Jun 25, 20264 min read

Why Most Small Business Websites Fail to Generate Leads

A website that gets visitors but no inquiries is not bad luck, it is a diagnosable failure. Here are the seven leaks we find in almost every audit, and the fixes.

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Speed to lead, the five minute rule, Fixora Journal banner
May 28, 20263 min read

Speed to Lead: The Five Minute Rule That Wins the Deal

Harvard research found you are 21 times more likely to qualify a lead answered in 5 minutes than in 30. The average business takes 47 hours. That gap is your opening.

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Referrals, the earned channel, Fixora Journal banner
Mar 31, 20263 min read

Referral Marketing: The Channel You Already Earned

92% of people trust recommendations from someone they know, and referred customers buy 4 times more often. Most businesses still never ask. Here is the system.

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